JER Electrical have been featured in this month’s national Connections magazine which is published quarterly and sent out to all NICEIC and ELECSA contractors. Jer and Natalie Norris were asked to tell their story about how they have grown J.E.R. Electrical together to make it one of Guernsey’s leading electrical contractors! Here is a short snippet of the article.
Jer told the magazine about his work and travels around Australia and New Zealand before settling in Guernsey. After working with local electrical firms, he started working for himself once he knew more about the local market. Due to the size of the local market, Jer knew the importance of a good reputation and a consistently high standard of work.
Before long, Jer had taken on a team of qualified electricians and now continually advertises as finding electricians in Guernsey can be difficult.
Today, J.E.R. Electrical complete work on high-end houses as well as some commercial projects and jobs for local estate agents. “We do small extensions, which are quite popular on the island, and a lot of rewires,” Jer says. “But we also specialise in electric heating. There’s a really cheap tariff in Guernsey for that, so we do a lot of underfloor heating, electric radiators and electric boilers. Electricity is cheaper than gas here, and it’s very competitive with oil.”
This year, the company is putting a strong emphasis on renewables, including solar PV and battery storage. It is also the only business licensed to install public electric vehicle charging points and they recently fitted the island’s first, at North Beach car park, in 2017.
Jer attributes much of the company’s successful growth – from sole trader to a business that employs seven people, with plans to go on to another level – to business coaching. He receives this once a week from a local firm called ActionCOACH. “It’s helped us grow the business quickly but in a controlled manner; I’m not growing into chaos, but into a structure.”
Read the full article in this month’s Connections Magazine.